MyoSport Nutrition: Taking a Gym Brand DTC

The Challenge

MyoSport started as an in-house supplement line sold exclusively through The Camp, their co-owned network of gyms. The products had potential solid formulas, loyal gym members, and authentic roots in performance training but the creative did not reflect that. They needed to evolve from a local gym brand into a direct to consumer player ready to compete with national names in sports nutrition.

That is where I came in.

My Role

I was brought in to reshape their entire visual presence online visual presence to the performance ads that would drive their first direct to consumer sales. My job was not just to make things look good, it was to make their creative convert.

What I Did

  • Creative Direction and Visual System — Built a clean, high contrast creative style that felt bold, athletic, and premium while keeping the grit that came from their gym roots.
  • Ecommerce Ad Campaigns — Designed full ad sets for feed and story with attention grabbing product visuals, short CTA focused copy, and lifestyle context that sold the benefit, not just the bottle.
  • Copy and Creative Testing — Wrote and tested multiple headline and layout variations focused on driving clicks and conversions such as “Use All Day” and “Fuel The Crave”
  • Conversion Driven Design — Delivered creative assets built around actual direct to consumer funnel data including sale overlays, coupon visuals, and retention hooks tailored for Amazon and Meta ads.

Results

MyoSport grew from being a gym-only brand to building a full online presence. Their early ad campaigns saw immediate traction with higher engagement, stronger click through rates, and consistent repeat orders from both gym members and new customers discovering them across the country.

The Takeaway

You can have the right product and loyal customers, but if your creative does not meet the market where it scrolls, you get buried. For MyoSport, the breakthrough came from pairing sharp creative direction with performance focused design.

They went from a supplement you grab at the gym to a brand you search for by name.