⚕️ Project: OnHealth — Wellness Brand Identity

Overview:

OnHealth is a wellness brand rooted in simplicity, clarity, and trust. I developed a clean, modern identity that reflected the brand’s focus on transparency and performance including logo design, color systems, and DTC product packaging.

Role:

Branding, Logo Design, Packaging, Digital Design

Process:

• Created minimalist logo and color palette
• Designed packaging for health and wellness SKUs
• Developed marketing assets for web and email
• Built brand guidelines for consistency across channels

Outcome:

The refined visual identity positioned OnHealth as a modern, premium wellness brand clean enough to feel clinical, but warm enough to connect.

Building the Visual Identity

The logo was one of the first big milestones. I wanted it to feel modern but grounded. After a few directions, we landed on something clean and bold, with subtle organic touches. It looked just as good on a label as it did in a profile picture, which was key.

For the color palette, we leaned into calming, warm greens and blues very “clean kitchen counter” vibes.

Typography was kept simple for approachability, with some room for contrast in headlines or packaging copy. Nothing too stylized. Just clean, readable, and confident.

Packaging That Stands Out by Being Subtle

One of my favorite parts of the project was working on the packaging system. The first launch was their Collagen+ product. With collagen being all the rage we needed this to really signify what sets it apart, as this contains all 9 essenial amino acids in this blend. Instead of shouting, the labels are designed to feel like something you want to leave out on the counter. Everything is unified by a strong, minimal layout.

We also made sure the packaging communicated key info clearly benefits, ingredients, how to use it. No clutter, no jargon. Just what you need to know.

What I really loved about this project was how clear the vision was from the start. Everything design, tone, content worked toward the same goal: helping people feel good about what they’re putting in their bodies. We weren’t just selling supplements, we were designing trust.

There are still more phases to come (new products, more content, maybe even retail), but the foundation we built feels strong, consistent, and most importantly true to the mission.