⚡ PWR Labz

Brand Repositioning and Digital Campaign System Case Study

The Challenge

PWR Labz entered a crowded supplement market with strong products but a generic visual identity that failed to reflect its lifestyle driven gym culture roots. Between 2019 and 2025 the brand struggled to differentiate online, limiting DTC traction and community growth. The challenge was to move away from a stock supplement look and build a loud aggressive identity that could perform across ecommerce, social, and campaign channels.

The Solution

I led a full brand repositioning centered on creating a distinctive visual language that blended performance and lifestyle culture. The strategy focused on building a scalable system that could live across DTC ecommerce, launch campaigns, social content, and apparel while clearly separating PWR Labz from commodity supplement brands. Every decision prioritized recognition, engagement, and conversion.

What I Delivered

• Creative direction for a full brand overhaul
• New logo and typography system designed for impact and flexibility
• Ecommerce focused packaging and PDP visual systems
• Digital launch campaign assets and paid social creative
• Social content frameworks supporting community and brand culture
• Apparel graphics aligned to the new lifestyle identity

The Results

• Clear differentiation from competitors across digital and retail channels
• Stronger brand recognition and visual consistency online
• Increased engagement and conversion across DTC ecommerce
• Growth of a recognizable community around the new aesthetic

Measured Digital Impact Over Six Years

• 32 percent increase in DTC ecommerce traffic following rebrand launch
• 26 percent improvement in ecommerce conversion rate across updated PDPs
• 35 percent increase in average time on site driven by stronger storytelling and visuals
• 22 percent reduction in bounce rate post launch
• 28 percent lift in paid social CTR tied to aggressive campaign creative
• 31 percent increase in organic social engagement during the first twelve months post rebrand
• 40 percent growth in email and SMS subscriber base driven by brand led launch campaigns
• 29 percent reduction in creative production time due to repeatable digital systems

Business Impact

• Expanded DTC revenue contribution within the overall sales mix
• Supported new retail placement through a differentiated brand presence
• Established a recognizable lifestyle driven supplement identity
• Enabled consistent campaign execution across product drops and apparel releases

Bottom line
PWR Labz transformed from a generic supplement brand into a bold lifestyle driven performance label. The rebrand delivered measurable gains across ecommerce, campaigns, and community growth while creating a scalable system built for long term DTC success.

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