Overview:

I led a full rebrand for PWR Labz, repositioning the supplement line to better reflect its lifestlye driven gym culture roots. The goal: drop the stock look and own an loud, aggressive visual language.

Role:

Creative Direction, Branding, Packaging, Apparel

Process:

• Developed new logo and typography
• Designed full packaging suite
• Audited existing brand and competition
• Built launch campaign assets and social content

Outcome:

Revamped visual identity helped PWR Labz expand its DTC channel, land retail placement, and build a loyal community around its new aesthetic.

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