Brand Repositioning / Identity / Packaging / Campaign
I helped reposition PWR Labz from the ground up, building a stronger identity that could work across packaging, ecommerce, advertising, social and apparel.
BRAND REPOSITIONING
Rebuilt the visual direction around a stronger logo, typography, color and graphic system designed to give PWR a more recognizable presence.
PACKAGING
Created a scalable packaging system that improved shelf presence while connecting different products and flavors under one brand.
LAUNCH + CAMPAIGN
Introduced the new identity through product imagery, campaign creative and promotional assets across multiple channels.
DIGITAL + SOCIAL
Expanded the system into ecommerce, paid media and organic social with flexible creative built to evolve with the brand.
APPAREL
Extended PWR beyond supplements through apparel and lifestyle applications that helped create a broader culture around the brand.
