Overview:

Graffiti Golf started as a product idea and needed to evolve into a recognizable, licensable giftware and awards. I created a visual and verbal identity built around 90’s urban street nostalgia take on modern golf culture.

Role:

Brand Strategy, Licensing Creative, Identity Design, Product Development

Process:

• Created identity system and licensing deck
• Designed merch visuals and style guide
• Helped pitch to major golf event partners

Outcome:

Graffiti Golf evolved from niche product to scalable brand with licensing deals, DTC growth, and a defined POV that stood out in country club gift shops across the country.