Creative Direction / Brand Systems / Product Design / Digital

My role grew from ongoing creative support into helping shape the visual ecosystem across Swish X and Swish Breaks, spanning physical products, digital, social and live programming.

IMPACT

35% Increase in Organic Engagement
5 Swish Channels Unified Visually
Daily High-Volume Creative Production
Physical + Digital + Live Brand Experience

SWISH X

Built a distinct product identity across pack design, digital creative, live ripping and easy to understand product content.

SWISH BREAKS

Created a flexible brand system spanning social, live programming, show identities, launches and campaigns.

>>>Check them out!