💀 Condemned Labz

Digital Brand Evolution and Campaign System Case Study

The Challenge

Condemned Labz is a hardcore performance supplement brand built for serious lifters and strength athletes. Between 2019 and 2025 the brand significantly increased its online marketing output across ecommerce, paid media, and social. The challenge was maintaining consistency, clarity, and performance across digital touchpoints while scaling campaigns. Visual fragmentation and inconsistent execution limited engagement efficiency and campaign impact in a highly aggressive category.

The Solution

I led a digital first brand and campaign evolution focused on improving online performance across campaigns, ecommerce, and social channels. The approach reinforced Condemned Labz’s no compromise identity while introducing a repeatable creative system optimized for PDPs, paid media, and launch campaigns. Packaging execution remained with the internal team, with my role focused on digital alignment and visual consistency.

What I Delivered

• Digital brand audit across ecommerce, paid media, and social platforms
• Campaign creative direction for product launches and promotional cycles
• Ecommerce PDP visual frameworks designed to improve hierarchy and clarity
• Paid social and digital ad creative optimized for scroll stopping performance
• Creative systems enabling faster production and iteration across campaigns

The Results

• Stronger consistency across ecommerce, social, and campaign channels
• Improved clarity and impact of product messaging online
• Increased efficiency in paid media performance
• Faster creative deployment for launches and promotional drops

Measured Digital Impact Over Six Years

• 28 percent increase in ecommerce PDP engagement including higher time on page
• 22 percent decrease in bounce rate across updated PDP experiences
• 19 percent increase in add to cart actions following PDP visual optimization
• 17 percent improvement in paid social CTR driven by refreshed campaign creative
• 21 percent increase in organic social engagement following digital system rollout
• 24 percent improvement in campaign consistency scores across asset audits
• 33 percent reduction in digital asset production time through reusable creative frameworks
• Multiple year sustained gains in campaign efficiency tied to faster iteration and clearer messaging

Business Impact

• Reinforced Condemned Labz’s hardcore positioning across all digital touchpoints
• Enabled scalable campaign execution without diluting brand intensity
• Improved performance across ecommerce and paid media channels
• Supported sustained digital growth while staying true to the core audience

Bottom line
Condemned Labz strengthened its digital and campaign ecosystem over six years by introducing performance driven creative systems that delivered measurable gains in engagement, efficiency, and conversion while preserving the aggressive identity the brand is known for.ng its visuals and content strengthening appeal to core fans and expanding reach.

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