💀 Project: Condemned Labz — Supplement Branding Evolution

Overview:

Condemned Labz owns a very specific lane underground, no-compromise supplements for hardcore athletes. I helped refine and reinforce their brand through design, packaging tweaks, and content that leaned into the aggression and grit their audience expects.

Role:

Brand Evolution, Packaging Direction, Campaign Design

Process:

• Audited existing brand voice and packaging
• Tweaked layout and typography for more punch
• Designed content for social, launch campaigns, and retail POS
• Ensured consistency across SKUs and marketing

Outcome:

Condemned Labz stayed true to its roots while modernizing its visuals and content strengthening appeal to core fans and expanding reach.

>>>Check them out!