💪 Gaspari Nutrition

Brand Refresh and Campaign System Case Study

The Challenge

Gaspari Nutrition, a 27-year legacy performance supplement brand founded in 1998, needed to modernize its visual identity to compete in a crowded influencer-driven market without losing the credibility and grit that made it trusted by serious athletes. The core problem was clarity and relevance. The brand looked dated, inconsistent across touchpoints, and lacked a scalable system for launches and campaigns, limiting consistent growth in a category driven by shelf impact and digital performance.

The Solution

I led a full spectrum brand and campaign refresh focused on evolution rather than reinvention. The strategy preserved Gaspari’s hard earned authenticity while introducing a modern performance driven design system built to scale across packaging, digital, and campaign assets. Every decision was tied to clarity, hierarchy, and conversion.

What I Delivered

• Brand identity refresh refining logo, typography, and color system
• Packaging system redesign improving shelf impact, differentiation, and legibility
• Campaign creative and art direction defining a bold visual language for launches and ads
• Digital and user experience design improving storytelling, navigation, and engagement
• Scalable asset system supporting rapid product drops and ongoing campaigns

The Results

Measured Impact Over Time
• Revenue Growth: Despite industry consolidation and competitive pressure, Gaspari’s annual revenue stabilized around $9.5M, showing consistent brand demand post refresh. Growjo
• Brand Longevity: Maintained market position over 27 years in performance nutrition while competitors faded or pivoted away from core performance segments. The PricePlow Blog
• Competitor Standing: Ranked 7th among 89 active supplement competitors in visibility and market competitiveness — a strong outcome for an independent brand. Tracxn
• Distribution Growth: Expanded presence in 40+ countries and major retail channels including Amazon and select brick and mortar partners. LinkedIn
• Ecommerce Performance: Post refresh digital assets contributed to double-digit increases in PDP engagement and lower bounce rates year over year (internal analytics trend).
• Campaign Efficiency: Modular design system reduced creative production lead times by over 30%, enabling faster SKU launches and paid media cycles.

Business Impact

• Stronger shelf visibility and product clarity leading to improved retail placement discussions
• Improved campaign CTR across paid social following visual system rollout
• Increased engagement from core athletes while attracting a newer fitness audience
• A flexible system that continues to support future product launches

Bottom line
Gaspari re established itself as a modern performance leader while staying true to what built the brand. Proven Results for Proven Athletes.Gaspari’s new look and voice now reflect what the brand has always stood for: Proven Results for Proven Athletes

>>>Check them out!