💪 Gaspari Nutrition — Full Spectrum Branding & Design + Art Direction

Overview

Gaspari Nutrition, a legacy name in performance supplements, set out to refresh its visual identity and reclaim its status as a leader in the sports nutrition space. The challenge was to modernize the brand without losing the authenticity and grit that earned its reputation among serious athletes. I led the creative direction from identity refinement to full campaign rollout ensuring every design touchpoint delivered clarity, energy, and consistency.

Role

Creative Direction • Branding • Packaging • Digital Design • Campaign Art Direction

Approach

The creative strategy centered on evolution, not reinvention. The goal was to honor Gaspari’s heritage while giving it a sharper, more modern voice for today’s fitness culture. I developed a modular design system built to scale from new product lines and packaging to digital experiences and retail campaigns creating a unified visual ecosystem that felt both credible and current.

Process

• Brand Identity Refresh: Refined the logo, typography, and color palette to establish a clean, performance-driven aesthetic.
• Packaging & Label Design: Redesigned the product lineup for stronger shelf presence, improved legibility, and cohesive product hierarchy.
• Digital & UX Design: Rebuilt the website experience with stronger storytelling visuals and streamlined navigation to enhance consumer engagement.
• Campaign & Collateral: Designed cross-channel creative assets including digital ads, social media campaigns, and in-store displays that reinforced the updated identity.
• Art Direction: Established a bold, high-contrast photography and lighting style to communicate intensity, precision, and authenticity.

Outcome

The refreshed identity repositioned Gaspari as a serious contender in the performance supplement market bridging its respected legacy with a modern design language. The new system strengthened brand recognition, improved shelf visibility, and reignited loyalty among core customers while attracting a new generation of fitness enthusiasts.

Gaspari’s new look and voice now reflect what the brand has always stood for: Proven Results for Proven Athletes

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